Now that the December numbers are in,
GM sold only 30,290 Sonics nationwide in all of 2017, by
far the lowest full-year total since the model was introduced in 2011.
An accompanying article from that link suggests lack of support (advertising, incentives) from GM as well as - this is interesting to me - a pullback by GM on sales to the daily car-rental industry. I had never heard of such a thing as the Chevrolet Sonic until I rented a subcompact from Enterprise for a trip - I always rent subcompacts (Versa Note, Veloster) for their good gas mileage, and I prefer hatchbacks - and all Enterprise had was this thing called a "Chervolet Sonic".
It was a sedan, too, and I've never owned a sedan.
I wonder how many potential buyers first "discover" a model by renting one? I'd never thought of that as a marketing strategy, but it must be. The only reason I even looked to buy a Sonic six months later was because I'd rented that one for a week and loved it.
Advertising? I never watch the TeeVee except some away games for my hometown NFL team, and generally the only advertising one sees during NFL games is big bloated trucks and luxury cars, but even in the commercials that promote Chevrolet's broader product line I've never seen a Sonic. But in this connected world, it would seem odd for ANYBODY to go 6 full years and never have heard of a car model by a major American automaker.
The inventory theory is interesting, but it may be a "chicken and egg" thing as JTee2017 suggested. When i went "Sonic shopping" in November using the inventory links on Chevrolet dot com, the dealer I went to - one of the largest in Charlotte - had at least a half-dozen 2017 Sonics and the prices were ridiculously low. Mine had been sitting on the dealer's lot for nearly SIX MONTHS and had 12 miles on it - literally one or two test drives. That amazed me. Now my particular model is a Premier RS sedan that had a sticker price of $23,020, and maybe nobody who was in the market for an economical subcompact wanted to spend over 23 thousand bucks.
When the price came down to $17,050, that was a different story!
I just think that US autobuying habits are still idiotic. In the same year that GM sold 30,000 Sonics, it sold over 585,000 Silverados!
Now that's just nuts.