DaveFelice
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While the new Sonic represents increased globalization for Chevrolet, the company is keeping the Aveo name of Sonic’s predecessor in some locations. Chevrolet sells Sonic in the U.S., Canadian, Mexican, Chilean, Japanese, and Israeli markets. An almost identical car is named Aveo in over 50 countries worldwide, including most of Europe.
In Australia and New Zealand, Sonic is sold as a Holden Barina.
In South Africa and the Middle East, Chevrolet sells both the older-style Aveo and “the all new” Sonic. Both models are available in hatch and sedan versions. According to ChevroletArabia.com, Sonic would even be available in war-ravaged Iraq.
Aveo is only sold as a sedan in Egypt and India. The car is styled differently than Sonic/Aveo in other parts of the world.
In Korea, the new Sonic is sold as Aveo.
Aveo/Sonic is not currently sold in Brazil. The GM subcompact hatchback for the Brazilian market is the Corsa, from GM’s Opel Division.
Sonic is assembled at Lake Orion, Michigan for North America. There are assembly plants in Korea at Incheon, in Venezuela at Valencia, and in China at GM Shanghai.
Beginning in mid-2012, Russian automotive manufacturer GAZ Group (Gorky Automobile Plant) will produce the new Chevrolet Aveo at the GAZ facility in Nizhniy Novgorod, under contract with General Motors.
Aveo has a good reputation in Europe and is a popular vehicle. So it seems to make sense that GM would keep an established name in that market.
In the U.S., the company wanted to convey the newness of the vehicle. Chris Perry, vice president of Chevrolet U.S. Marketing, said: "The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name.”
According to GM Insider, the company originally struggled with the Aveo's name. Former U.S. Marketing Vic President Mark LaNeve wanted to change the name to “Viva.” After GM's 2010 bankruptcy, auto marketing guru Bob Lutz replaced LaNeve and ordered the Aveo name to stay put.
Aveo is a Latin verb, meaning essentially “here I am,” based on the greeting “ave” as in “Ave Maria.” Before being renamed G3, the first Pontiac version of Aveo was called Wave.
The Sonic and Aveo names are just the latest in unusual naming ventures.
Honda Fit is known as Jazz everywhere except the United States.
GM’s Opel Division makes cars sold in central Europe. Nearly identical models, with right-hand drive, are sold under the Vauxhall brand in Britain and Ireland. In the final year of Saturn’s operation, its vehicles were made by Opel with a different nameplate.
Chevrolet has a tradition of car names beginning with C. Nearing introduction in 1967, Camaro had no name. There were various names by GM and the media, including Panther, Chaparral, and Wildcat (later used by Buick). Camaro was considered to be a good name because nobody knew what it meant. Chevrolet tried to say the name, apparently made up, was an old French word for “friend” or “companion,” as in “camaraderie.” Ford found an alternate meaning, “a shrimp-like creature” in an old Spanish dictionary.
In 1968 Chevy II was renamed Nova, from the Latin word for star. But that name didn’t work in Spanish-speaking countries; the name was split into “no va,” meaning, “it doesn’t go.”
Buick had trouble naming its new LaCrosse in 2004. Late in development, somebody determined that “la crosse” is a French-Canadian slang word for masturbation. Buick quickly changed the name to Allure for the Canadian market. Both cars came off the same assembly line, but the vehicles for sale in Canada got a different name badge. Canadian media criticized Buick for putting the LaCrosse name on the car in Canada in 2009.
Read more: What Is the Meaning of Aveo? | eHow.com What Is the Meaning of Aveo? | eHow.com
The Italian Aveo, shown in blue, has a starting price equivalent to $12,900, with no deposit (“anticipo”), no taxes, and five years’ free coverage for fire and theft (“furto e incendio”).
In Australia and New Zealand, Sonic is sold as a Holden Barina.
In South Africa and the Middle East, Chevrolet sells both the older-style Aveo and “the all new” Sonic. Both models are available in hatch and sedan versions. According to ChevroletArabia.com, Sonic would even be available in war-ravaged Iraq.
Aveo is only sold as a sedan in Egypt and India. The car is styled differently than Sonic/Aveo in other parts of the world.
In Korea, the new Sonic is sold as Aveo.
Aveo/Sonic is not currently sold in Brazil. The GM subcompact hatchback for the Brazilian market is the Corsa, from GM’s Opel Division.
Sonic is assembled at Lake Orion, Michigan for North America. There are assembly plants in Korea at Incheon, in Venezuela at Valencia, and in China at GM Shanghai.
Beginning in mid-2012, Russian automotive manufacturer GAZ Group (Gorky Automobile Plant) will produce the new Chevrolet Aveo at the GAZ facility in Nizhniy Novgorod, under contract with General Motors.
Aveo has a good reputation in Europe and is a popular vehicle. So it seems to make sense that GM would keep an established name in that market.
In the U.S., the company wanted to convey the newness of the vehicle. Chris Perry, vice president of Chevrolet U.S. Marketing, said: "The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name.”
According to GM Insider, the company originally struggled with the Aveo's name. Former U.S. Marketing Vic President Mark LaNeve wanted to change the name to “Viva.” After GM's 2010 bankruptcy, auto marketing guru Bob Lutz replaced LaNeve and ordered the Aveo name to stay put.
Aveo is a Latin verb, meaning essentially “here I am,” based on the greeting “ave” as in “Ave Maria.” Before being renamed G3, the first Pontiac version of Aveo was called Wave.
The Sonic and Aveo names are just the latest in unusual naming ventures.
Honda Fit is known as Jazz everywhere except the United States.
GM’s Opel Division makes cars sold in central Europe. Nearly identical models, with right-hand drive, are sold under the Vauxhall brand in Britain and Ireland. In the final year of Saturn’s operation, its vehicles were made by Opel with a different nameplate.
Chevrolet has a tradition of car names beginning with C. Nearing introduction in 1967, Camaro had no name. There were various names by GM and the media, including Panther, Chaparral, and Wildcat (later used by Buick). Camaro was considered to be a good name because nobody knew what it meant. Chevrolet tried to say the name, apparently made up, was an old French word for “friend” or “companion,” as in “camaraderie.” Ford found an alternate meaning, “a shrimp-like creature” in an old Spanish dictionary.
In 1968 Chevy II was renamed Nova, from the Latin word for star. But that name didn’t work in Spanish-speaking countries; the name was split into “no va,” meaning, “it doesn’t go.”
Buick had trouble naming its new LaCrosse in 2004. Late in development, somebody determined that “la crosse” is a French-Canadian slang word for masturbation. Buick quickly changed the name to Allure for the Canadian market. Both cars came off the same assembly line, but the vehicles for sale in Canada got a different name badge. Canadian media criticized Buick for putting the LaCrosse name on the car in Canada in 2009.
Read more: What Is the Meaning of Aveo? | eHow.com What Is the Meaning of Aveo? | eHow.com
The Italian Aveo, shown in blue, has a starting price equivalent to $12,900, with no deposit (“anticipo”), no taxes, and five years’ free coverage for fire and theft (“furto e incendio”).
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