GM conducting review for Chevy Sonic launch

[Sonic-Mike]

GM conducting review for Chevy Sonic launch

DETROIT: General Motors is in the midst of a review for the launch of its 2012 Chevy Sonic, which replaces its Aveo product, confirmed Terry Rhadigan, director of regional communications at the company.

The review, taking place this month, is for a year-long project with a budget in the high-six-figure range, he said.

The company invited its current roster of agencies to pitch for the business, including Weber Shandwick, MSLGroup, Fleishman-Hillard, Paine PR, and Mullen.

Read Full Article: GM conducting review for Chevy Sonic launch - PRWeek US

 

[Roadkill21]

So does this mean we should start to see some advertising about the Sonic ever so soon?

Unfortunately the site makes you sign up if you want to keep reading the article

 

[OverDrive]

Roadkill21: I am just assuming with my comments - I figure the advertising will start very soon. Don't expect things like commercials, but maybe more product placements (See: Chevy Spark in Transformers 3) and more Car Shows. Things to start to get the word out about the Sonic. Once the car is closing to hitting the market, then the commercial phase will start to hit.