The door sticker shows recommended cold psi of 35. Cold is relative to the outside temperature at around 32 degrees Fahrenheit. Elevation can usually be tossed out of the equation unless a commute is from the top of a very large mountain to the bottom or vice versa. Elevation change will affect tire pressure to some degree. The max psi posted on the tire sidewall is 44. If one would happen to fill their tires to 44psi when the outside temperature was 120f, at 70f those tires could be at 39psi.
Personally, when the temperature outside is 70-85 degrees like it has been, I fill my tires to 2.5-3psi over cold. It is not unrealistic to see a loss of 2-3 pounds of pressure when the temperature drops from 80f to 32f. If you're carrying heavier loads the tire pressure will increase, so you should always check it frequently in that instance. For long trips where dramatic elevation changes can be common, it's also a good idea to keep tabs on it.
Where the temperature can fluctuate 40 or more degrees from night to day, I've found the 2-3 warm psi to be best practice, or mfg recommended cold when it's near freezing.
For those living with more stable temperatures, or during the months where they are stable for many of us, it's probably best as well to go for a mix of comfort and reduced rolling resistance. Preference would be key assuming the tires are maintained in the safe pressure zone.